Perhaps you have just begun publishing your new blog, gingerly exposing your thoughts to an unseen audience and would like to have the possibility of gaining new live readers rather than merely relying on search engine bots to find and categorise your blog automatically from its RSS feed.
BlogShares is played by real humans, many of whom enjoy reading and collecting interesting blogs - especially those with unique content, clever writing, twists or of significance in a specialised area. Some blogs are so immensely popular in the game for their content, even regardless of their value, they have been the objects of intense battles for control of their shares. Apart from content, you can improve your blog's attractiveness to the people in the game by obtaining links from existing popular sites. It will also help your credibility with the major search engines if your links are related to your subject matter.
Once your blog is added to BlogShares, it can be voted into different industries based on its specific demographic factors and substantial or significant content. You will see then where in each relevant industry your blog is positioned, and which other blogs are related to yours which you might like to read and/or interact with.
Your blog can also gain strategic and financial value (that's BlogShares $ not real ones) to you if you join the game and claim the blog as your own. You may wish to retain all its shares, or gift some to friends in the game. Every six hours you can cycle your shares, selling them then buying them back through artefact use and pocketing the difference.
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